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Your Fractional Head of Social

Senior social media leadership, embedded into your business.

We're not an agency. We're not consultants who drop in once a month. We become part of your team and we’re not afraid to get our hands dirty.
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The Social Media Coach partners with founders, CEOs and executive teams by embedding into your business for 10 hours each week, providing the strategic leadership, and rolling up our sleeves when needed, to make social media a genuine driver of commercial growth.

Social media has become a leadership function. Whether customers discover your business through Google, a recommendation, an advertisement or social media, they almost always check your social presence before they decide whether to trust you.

Whether they want to buy from you. Whether they want to work for you. Whether they want to invest in you.

Yet many businesses still treat social media as a junior marketing task. We believe it deserves clear direction, strategy and day to day leadership.

Because when social media is aligned with your commercial objectives, it becomes one of the most valuable growth channels in your business.

Embedded into your business – rather than sitting outside your business, we become an extension of it.

Most businesses don’t need another agency. And they don’t need another consultant. They need someone who can step into the business, understand the commercial objectives and become part of the team. That’s exactly what we do.

  • Attend executive planning meetings
  • Shape long-term social strategy
  • Build scalable working systems
  • Lead content production
  • Manage creators and creative partners
  • Build founder and executive profiles
  • Measure commercial impact

Your 10-Hour Partnership

Every client receives 10 hours of senior social media leadership each week. Those hours aren't confined to one day or tied to a rigid list of deliverables. Instead, they're allocated wherever they'll create the greatest value.

Access Australia's Best Creative Talent

Without the agency markups. The best creative talent doesn't sit inside agencies. They're independent. That's why we've built a network of some of Australia's best photographers, videographers, editors, designers, copywriters and content creators.
What we do. What most partnerships include.

Why Businesses Choose The Social Media Coach

Senior leadership - not another supplier.

We embed into your business and become part of your leadership team. You get senior expertise - not a supplier on the sidelines.

Flexible support that moves with you.

We flex around your business. As your priorities change - so does our support.

Direct access to specialist creative.

We connect you directly with Australia's best creatives. No hidden commissions - no production markups - just exceptional people. Everything is transparent - you'll always know where your investment is going.

Commercial outcomes - not vanity metrics.

We focus on results that matter - awareness, trust, demand and long-term growth. Not likes and follows.

Meet Em-Rose

After leading social media across startups, scale-ups and some of Australia’s most recognised brands, I realised most businesses weren’t short on creative ideas.

They already had talented marketers, creators and agencies producing great work. What they were missing was someone responsible for bringing it all together. Without clear leadership, social media became just another marketing channel instead of a genuine driver of business growth.

That’s why I founded The Social Media Coach.

Today, my team and I partner with founders and executive teams as their Fractional Head of Social, embedding into businesses to provide the leadership, systems and accountability needed to turn social media into a genuine driver of commercial growth.

Everything we recommend is grounded in real-world experience building brands, leading teams and growing businesses. No fluff. No chasing algorithms. Just practical strategies that help businesses grow.

Em-Rose

Who We Work With

We partner with ambitious businesses that know social media is too important to leave without senior leadership. 
We embed into businesses to provide the strategic direction, systems and accountability needed to turn social media into a commercial growth channel.
Founder-Led Businesses
  • Founder-led businesses
  • Scale-ups
  • Businesses preparing for growth
Executive & Marketing Teams
  • Build founder authority
  • Align social media with business goal
  • Create systems that scale with your business
Consumer Brands
  • Consumer brands
  • Ecommerce businesses
  • Hospitality and lifestyle brands
For brands ready to turn attention into customers:
  • Build a recognisable brand
  • Create repeatable content systems
  • Grow an audience that converts
Executive & Marketing Teams
  • Professional services
  • Technology companies
  • In-house marketing teams
Senior social media leadership, without hiring a full-time executive:
  • Strategic leadership and accountability
  • Better creator and agency management
  • Strategy aligned with commercial outcomes

Is this partnership right for you: 

Our 10-hour partnership is designed for businesses that:

  • Need senior social media leadership without hiring a full-time executive
  • Want a Fractional Head of Social embedded within their business
  • Need strategic social leadership beyond creators or agencies
  • Want social media that delivers commercial results
  • Want social aligned with business goals, not content plans
  • Want more budget spent on creative, not agency overheads
  • Prefer working directly with trusted creative specialists
  • Want founder visibility that drives business growth
  • See social media as a commercial growth channel
  • Need senior social leadership without a full-time hire

Let's work together

Whether you’re growing your marketing team, preparing for your next stage of growth or simply need experienced social media leadership inside your business, we’d love to help.

You’ll gain a senior strategic partner, flexible support built around your business and direct access to Australia’s best creative talent, with no creative markups. Ever.

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Pay-as-you-go Social Media Coaching

Whether you’re a founder building your personal brand, a marketing manager looking for strategic guidance or a business needing clarity, our one-off coaching sessions are designed to help you move forward with confidence.

Book a pay-as-you-go session to workshop your strategy, review your social media, solve specific challenges or gain practical advice from an experienced social media leader.

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The SMC Podcast

Behind every successful business is a story of growth, leadership and the decisions that shaped it. The SMC Podcast explores how founders, marketers and business leaders are using social media to build trusted brands, grow their businesses and navigate the changing digital landscape. Through honest conversations and practical insights, we unpack what actually works, beyond trends, algorithms and vanity metrics.

Listen to the Podcast